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About HUEVORI

Colour is the job

Why every HUEVORI brush has its own hue, and what the colours mean.

Colour chips and unassembled brush handles on a workbench

Most brush cups hold a bundle of black handles. You pull out three before you find the one you wanted. HUEVORI started from a simple idea: if every brush had its own colour, and the colour told you its job, the cup would sort itself.

Three families, 24 hues

We arranged 24 hues in a ring and split it into three families. Warm handles — rosewater to citron — are for base and cheeks: foundation, concealer, blush and highlight. Cool handles — lime to orchid — are for eyes: shading, blending, lining and brows. Neutral handles — mauve to graphite — are for the finishing stage: contour, sculpting and setting powder.

Every brush carries a hue number from H01 to H24. Read across a set from left to right and you are reading your routine in order.

Synthetic fibres, every brush

All HUEVORI brushes use synthetic fibres. There is no animal hair in any of our brushes. Synthetic fibres hold their shape when washed and pick up powder, cream and liquid products evenly. Handles are lacquered wood; ferrules are seamless brushed aluminium.

Tools, not cosmetics

We sell tools only: brushes, sponges, cleaning mats, rolls and cups, and mirrors. We do not make or sell make-up or skincare. The sponges, mats, cups and mirrors are coloured from the same spectrum, so the tools you use together look like they belong together.

Who we are

HUEVORI is run from Hong Kong by a team with a background in beauty retail. You can reach us by email at support@huevori.shop or by phone at +852 5601 6096. Company details are on our Legal information page.

A ring of 24 lacquered colour swatches
Close-up of a brushed aluminium ferrule on a cobalt handle